Beverage of the Week (BOW)


Hacker-Pschorr Oktoberfest (Germany)


Product Story

During the first years of the Oktoberfest, the Bavarian brewing law from 1539 stipulated that beer could only be brewed between the “Michaeli” or St. Michael’s day on September 29 and St. George’s feast day, April 23. Summer brewing in Germany was forbidden. The special brew for Okoberfest was brewed in March (thus the style being known as Mårzen). Hacker-Pschorr has been brewing in Bavaria since 1417. Their tent at the great Oktoberfest in Munich seats nearly 7,000 people inside with another 2,000 seats outside. It's worth the trip.


Brand Story

The name Hacker-Pschorr dates back to the marriage of Teresia Hacker and Joseph Pschorr. Under the couple’s leadership, Hacker-Pschorr advanced to become Munich’s leading major brewery in the 18th century. Hacker-Pschorr, founded in 1417, is one of six breweries to still be operating within Munich's city limits.


Tasting Note


Brilliant amber color with a fine beaded/laced head. The nose is filled with distinctive toffee-like malt flavors accented by toasted nuts, fresh bread, and subtle hop notes. The palate echoes the nose delivering a silky, malt-driven core with supporting notes of caramel, roasted nuts, subtle nutmeg accents, and vibrant but well proportioned hops. Full-bodied while crisp and somewhat dry on the finish.


How to Serve


Serve chilled - great with classic German sausages.


Price: $ 9.99 6-pk

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